5 Adtech VCs Reveal What Theyu00e2 $ re Searching for and also What They Prevent

.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech startups, the moment familiarized to getting billions in venture capital each year, have increased virtually $360 thousand up until now this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase information. That stagnation is due to market concentration, elevated regulatory pressures, and economic uncertainties.ADWEEK spoke with five VCs who remain to purchase adtech business, in spite of these obstacles, about what they are trying to find and what they avoid. Perhaps unsurprisingly, these entrepreneurs are targeting possibilities in privacy-focused innovations as well as industry-specific places such as connected television.